To this day, a blog still remains as one of the most successful methods of engaging with your customers. If run correctly, they can drive a lot of traffic to your website as well as sales to your business.
However, the way you run a business blog differs greatly to the way you run a personal one.
Below are a few points you may wish to consider:
Don’t over-sell yourself
Think of your blog as a conversational tool. Try and get existing or new customers to interact with you. Frequently post interesting and useful content as opposed to what products or services you offer and remember to be open and professional in your manner.
“Content is King”
Writing good, quality content can be extremely beneficial to your blog and business. Search engines like fresh content too so the more frequent you post the better chance you have of moving up the rankings.
Publish Photos and Videos
Don’t be afraid to include good quality and relevant media in your blog. The more visually dynamic your posts are, the more people will return to the site.