Pinterest is one of the top social bookmarking sites for SEO. With over 250 million users, businesses should pay attention to their Pinterest profiles. What is bookmarking and how does it relate to Search Engine Optimisation (SEO)?
Read on to find out how to do social bookmarking, and why it should be a part of your SEO strategy.
What Is Bookmarking?
Social bookmarking is a method of bookmarking your favourite websites online rather than on your local browser. That way, you can access your bookmarks from anywhere.
Even when you are surfing on your home machine, having your bookmarks on a social bookmarking site means you won’t lose them if your computer crashes.
From an SEO perspective, social bookmarking plays a role in how search engines position web pages in search results.
Why Is Social Bookmarking Important for SEO?
Social bookmarking sites invite people to visit often because they can create and share links to popular websites. Businesses can create business profiles and participate in this community.
By sharing content, they create a welcoming presence for their company as well as drive traffic to their website. A robust social bookmark campaign can result in leading thousands of potential new customers to your website.
Further, you can target this audience to generate interest among those interested in your niche. Here are some other ways social bookmarking benefits you.
Improves Page Rank
Social bookmarking sites are not self-contained. They hold valuable spots in search engine results. The most popular bookmarking sites have a page rank of 4 or higher.
Increase Website Popularity
Real people and active users are the ones who edit social bookmarking sites. The more popular your links become, the more users will share them, thus increasing traffic as well as popularity.
As more people like and share, the more exposure you receive. All with no extra effort from your marketing team. The key is to set up your profile and bookmarking campaign well, and then enjoy the return.
The goal here is to create a buzz rather than generate backlinks (although increased backlinks are one benefit). As mentioned already, you can target your demographic with the links you post on bookmarking sites.
As users like and share, they expand your organic rankings.
Popular Social Bookmarking Sites
Other than Pinterest, there are several popular social bookmarking sites you should consider.
Twitter, of course, it probably the most powerful. You may not think of it as a bookmarking site. Though, considering its massive audience, it is a powerful platform.
Mix and Dribble
Another is Mix (formerly StumbleUpon), which is very user-friendly with its intuitive design. Dribble is another, and it’s known among graphic designers as a great place to find creative links.
Most of us have heard of Reddit, as it’s often mentioned as the source of news stories about viral threads. You can find just about everything on Reddit. Users create bookmarks, then comment on others. They can “upvote” or “downvote” posts as part of sharing. This makes Reddit ideal for generating and promoting your own content.
These are just some of the many social media sites available. Your industry and niche may determine which of them you should include in your bookmarking strategy.
Include Social Bookmarking in Your SEO Strategy
If your SEO strategy doesn’t include social bookmarking, consult your marketing team. You may just bump your traffic and rankings by creating an online presence on Pinterest, Reddit, or other bookmarking sites.
If you have any questions about social bookmarking, please contact us.