You have great content and big dreams, but is it enough?
Content marketing is a productive marketing strategy with colossal ROI. It generates inbound leads that are better qualified. The humans behind the search are 8.5 times more likely to click on your site when it shows up organically compared to a paid ad.
But you need content optimisation for Google to pick up on all your incredible your blog posts and web pages.
Here’s how to use a content optimisation system to make every word work in your favour.
How to Optimise Your Text for the First Page of Google Search
If you use a content marketing strategy, then you already have a baseline knowledge of keywords – or at least what they are and that you need to use them.
When you optimise content, you update your on-page copy and the page’s code to make each page easier to find by both algorithms and humans.
Keywords play a role throughout all your content, and you need to use them in your:
- Title tags
- Meta descriptions
- Meta keywords
- Alt tags
- H1, H2, and H3 tags
The question now is: where should you start?
Start by Optimising for One (1) Keyword
Do you want your content to pack a punch? Optimise your content on each page for one keyword.
That’s right – just one.
Of course, you need secondary keywords. However, it is more important that the search engine knows exactly what the page is about.
The best way to do this is to ensure your keyword exists in all those on-page and in-text places outlined above (e.g., title tags, meta descriptions, URLs). In an ideal world, you make this keyword a long-tail keyword, which provides a laser focus on your target page.
Remember, strong titles and H1 headers are the most actionable parts of your on-page SEO and deserve the bulk of your attention.
Focus on Quality
Ten years ago, your approach to keyword optimisation allowed you to throw your keyword in the air like confetti and score SEO points. Today, your content needs to be as good (if not better) than your keyword.
With the bare bones of your optimisation in place, go back over your existing content.
Is it free of all errors – both grammatical and factual?
Do you use strong links to reputable sources?
More importantly, is it as good, if not better, than the top ranking pages?
If not, you have work to do. The best content is informative, shareable, and actionable. Not only will it generate more inbound value for you by producing quality leads, but Google’s algorithm knows how to pick out valuable content.
Make Your Content Optimisation Strategy a Winning One
Content optimisation is the key to unlocking your website’s potential. Without a perfectly placed keyword and SEO-friendly content, your informative posts won’t make it to the first page of Google – where 90 per cent of all clicks happen.
Are you ready to improve your inbound marketing strategy? Get in touch to learn how we can transform your website into a lead generation machine.