Over 70% of internet users aged 16 to 54 in the EU bought goods or services online in 2018. If you don’t have a website for your business, or you have one that’s outdated, you’re missing out a huge amount of potential customers.

If you’re thinking of revamping your company page to attract more customers, here are seven exciting web design trends for 2019.

1. An Emphasis on Illustrations

Text can be hard and boring to read, which is why an emerging trend is to use more illustrations. A picture is a thousand words, right?

They can be especially helpful in depicting harder to digest concepts, such as data management platforms.

2. Responsive Design

It used to be that the majority of internet users only visited websites on their computer browsers. But that’s no longer the case today. They have mobile phones and tablets they use in favour of desktop computers.

Because of that, you need to ensure your website works on all possible devices. Responsive design is a great way to make sure your pages load correctly, no matter what device your customers choose to use.

3. Ungated Content

Previously, gated content was heavily favoured because it offered a sense of exclusivity, plus it captured details and touchpoints. But that’s not so popular now.

Instead, companies are going for content hubs were content like their blog pieces are easily accessible and ungated. This takes away one major piece of inconvenience for users. This also makes it so they don’t have to give away their information to read something they’re interested in.

4. More Organic Shapes

Straight lines and angles aren’t very interesting and can be found on practically all websites. Dare to be different by incorporating organic shapes and elements into your web design.

For instance, you can make a popup box have rounded corners instead of right angles.

5. More Interactions and Animations

Consumers have seen it all when it comes to web design, so you have to keep them interested. An excellent way to do so is to get them actively engaged.

When they have interesting interactions and animations to watch, consumers will be more likely to stay on your site and check out what you have to offer.

6. Retro Looks

You know what they say about fashion: it’s cyclical. This applies to web design too.

Think back a decade or two, or even three. Take the important elements from those times and apply it to your web design to give it a unique feel.

7. Overlapping Elements

If done correctly, you can add depth and contrast by overlapping elements on your webpage. But if it’s not done right, it can end up looking like a huge mess.

Use These Web Design Trends

If you want to see your business succeed, you’ll want to use these web design trends. By keeping your website up-to-date, you’ll attract more customers to it, plus they’ll spend more time on it.

If you’d like some help with getting your brand and business noticed, get in touch with us today.

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