Here’s an interesting statistic. 94% of internet users won’t bother clicking on page 2 of Google search results if they don’t find what they need on page one. So if you want to enhance your brand exposure, you need to improve your website’s SEO fast.
This guide explores how to improve SEO and drive more traffic to your website. Here are 5 easy tricks you can implement. Read on.
1. How to Improve SEO with Content
One of the most important factors that affect your website’s SEO has to do with “Dwell time”. This is the cumulative amount of time visitors spend on your site.
It goes without saying that the more useful and relevant your content is, the more your website’s dwell time will be and the better it will rank on search engines. Aim to publish content that is between 2,000 and 2,500 for best results.
2. Improving SEO by Optimising Images
Optimising your images can improve search engine ranking on two fronts. First, it increases the loading speed of your pages.
There’s nothing internet users find more frustrating than a website whose pages take ages to load. This could potentially increase your bounce rate which hurts your SEO.
So, use good quality images and compress them to ensure that the loading speed of your site isn’t affected. Second, ensure that you use relevant keywords in your image file name, alt tag, title, and description.
3. How to Increase SEO with Outbound Links
One of the most effective ways to make your content relevant is to link to websites that are respected as an authority in your industry. This not only makes the content useful to your readers but it sends trust signals to Google that the content on your site is credible and trustworthy. It gives your site improved search engine ranking.
4. Readability of Your Content
If your website copy is too difficult to read and decipher chances are visitors will click away in search of a website whose content is easier to digest. This, in turn, increases the bounce rate of your website which negatively affects your SEO.
Whether or not your niche audience is well-educated, they shouldn’t have to feel like they need a PhD to understand what you’re trying to communicate. Use tools like the Hemingway Editor to keep the readability of your content below a ninth-grade level which is the ideal for SEO.
5. Optimise for Mobile to Increase SEO
A staggering 49.7% of internet users today use their mobile phones to consume content. Google recognises this fact and has put measures in place to penalise websites that aren’t optimised for mobile. So if you don’t want Google to bump down your search engine rank, ensure that you enhance user-experience by optimising your site for mobile viewing.
The Bottom Line
The reality is if your website isn’t on page one of Google results you’re stifling the growth of your business. Once you’ve covered all your bases and have mastered the art of how to improve SEO, you can sit back and watch your business soar to new search engine heights. Use the tips in this guide to help you do just that.
Are you ready to see your business website among the top Google search results? Reach out to us today and we’ll help you do just that.